BED BATH AND BEYOND by Thomas Sirk on Prezi
BB&B is also owner and franchisee of Christmas Tree Shops, Harmon, Harmon Face Values and buybuy BABY in the Untied States.
Bed Bath and Beyond is all a franchise in Mexico under the name of Home and More
buybuy BABY is another branching of the Bed Bath and Beyond Corporation offering all things baby, in Canada and the U.S.
BED BATH AND BEYOND
MKT 319- Brittani Danielle Jackson
BED BATH & BEYOND
South Point Streets,
Durham NC 27713
Store Number: (919) 493-5911
BedBath&Beyond-The Beginning
Merchandising Facts:
One of Bed Bath and Beyonds newest renditions.
Bed Bath and Beyond Store Layout
BB&B uses a very strategic floor plan to grab consumers attention, this enables consumers to vulnerable to buying more during their shopping experience than what they intially stopped in to buy.
Interior.Exterior Store Layout Project
www.bedbathbeyond.com
The MISSION :
Store Hours: Mon.-Friday9 AM- 9 PM
Founded in 1971 by Warren Eisenberg and Leonard Feinstein.
Bed Bath and Beyond was originally called it Bed 'n Bath and the first store was opened in New Jersey.
Bed Bath and Beyond grew from one single NJ store to having 17 more locations by 1985
Bed'n Bath changed their name as they grew in their merchandising to better reflect their full range of "domestic merchandise and home furnishing," as the company puts it.
By 1991, BB&B hit $134 million in sales, allowing them to go public on the NASDAQ stock exchange just one year later.
The Company’s objective is to be a customer’s first choice for products and services in the categories offered, in the markets in which the Company operates. The Company’s strategy is to achieve this objective through excellent customer service, an extensive breadth and depth of assortment, everyday low prices, and introduction of new merchandising offerings, supported by the continuous development and improvement of our infrastructure.
How They Make the Million Dollar Sales:
Bed Bath’s merchandising concept—a massive space offering a plethora of products—is known in the retail world as a BIG:
BOX
INTRODUCING
The LOOP/
BIG BOX
strategy is a very strategic retail mechanism. This tactic allows Bed Bath and Beyond to sore high above all other competition in that they are able to sell a higher product margin to their consumer because of their stores layout.
This strategy allows higher sales because the customer is forced to be maneuvered throughout the entire store passing by all other merchandise to get to there final destination of product purchase.
Store Planning
Bed Bath and Beyond has it ALL which is why they are able to use the sales planning they do.
What is a Big Box/Loop Layout:
Loop Layout as we have learned in our text is designed to enhance to productivity of the store, starting the stores flow beginning at the checkout creating one large aisle/pathway for customers to "flow" throughout the store until they make it back to the checkout line.
This inevitably enhancing sales due to the fact customers are forced to see everything throughout the store as they make it back to the checkout line.
A large retail store whose physical layout resembles a large square or box when seen from above. A big-box store is characterized by a large amount of floor space (generally more than 50,000 square feet), a wide array of items available for sale, and its location in suburban areas. Big-box stores often can offer lower prices because they buy products in high volume. Also called supercenter, superstore, megacenter.
www.businessdictionary.com
Store Merchandising
BB&B focus a great deal of time and effort of having exceptional customer service.
They are also very lenient in their return policies, feeling that if a customer feels valued they will continue to shop with the store.
BB&B is also very adamant about having everything possible to offer as cash wrap items, keeping necessity type items of all sorts at low affordable prices to keep their customers intrigued.
Coupons are a very high valued sales tactic for BB&B operators as well, coupons not only allowed persuaded purchases but also enable greater traffic flow for customers who would not commonly shop in stores.
BB&B offers the "touch sales" tactic, which is something many stores of this sort do not. This is enhances the shopping experience and allows them to be able to offer what competitors can not.
Products:
Bedding Accessories
Kitchen Aid/Accessories
Bathroom Necessities/Accessories/Furniture
Home Decor
Home Electronic Accessories
Lawn and Garden Furniture/Decor
Basic Personal Hygiene Products
Miscellaneous Cash Wrap Products
Services:
Customer Service
Gift Registry
Minor Installation Services
In Store Product Shipment
Lenient Return Policy
Competitive Price Comparison
Electronic Testing Prior to Purchase
Visual Communication:
By utilizing the BIG BOX layout Visual Communication becomes a strong sales tactic, the customer is constantly surrounded by product enabling a greater increase of sales.
BB&B also uses product display throughout the stores a few of these are:
their bedding displays
their massage kiosk
their walls of shower curtains
The store also has informational signs hung throughout the stores helping the customers to navigate through the store without associate assistance.
References:
Visual Communication:
Bed Bath and Beyond Stores are most commonly located in an area where other retails stores are, BB&B's LARGE capital letter is set up to be an attention grabber, pulling in customers of all backgrounds.
also known as the loop layout
Spine Layout combines all three of the retail floor plan layouts creating advantages from all the different areas of circumstance
Komentar
Posting Komentar