‘Psychologically scarred’ millennials are killing countless industries from napkins to Applebee’s — here are the businesses they like the least
source Buffalo Wild Wings on Facebook Millennials’ preferences are killing dozens of industries. There are many complex reasons why millennials’ preferences differ from prior generations, including less financial stability and psychological scars from growing up during the recession. “I think we have got a very significant psychological scar from this great recession ,” Morgan Stanley analyst Kimberly Greenberger told Business Insider . Here are 19 things that millennials are killing. Casual dining chains like Buffalo Wild Wings and Applebee’s source Wikimedia Commons Brands such as TGI Fridays, Ruby Tuesday, and Applebee’s have faced sales slumps and dozens of restaurant closures as casual-dining chains have struggled to attract customers and increase sales . In August, Applebee’s announced it would close up to 135 restaurants, in part because it focused too much on winning over millennials and forgot its “ Middle America roots .” “Millennial consumers are more attracted than ...