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© Provided by Business Insider Inc Buffalo wild wings Millennials' preferences are killing dozens of industries. There are many complex reasons why millennials' preferences differ from prior generations, including less financial stability and psychological scars from growing up during the recession. "I think we have got a very significant psychological scar from this great recession," Morgan Stanley analyst Kimberly Greenberger told Business Insider . Here are 19 things that millennials are killing. Beer © Provided by Business Insider Inc In late July, Goldman Sachs downgraded both Boston Beer Company and Constellation Brands based on the data that younger consumers prefer wine and spirits to beer, as well as the fact that they're drinking less alcohol than older generations more generally. Beer penetration fell 1 % from 2016 to 2017 in the US market, while both wine and spirits were unmoved, according to Nielsen ratings. While some argue that calling a 1% d...

source Buffalo Wild Wings on Facebook Millennials’ preferences are killing dozens of industries. There are many complex reasons why millennials’ preferences differ from prior generations, including less financial stability and psychological scars from growing up during the recession. “I think we have got a very significant psychological scar from this great recession ,” Morgan Stanley analyst Kimberly Greenberger told Business Insider . Here are 19 things that millennials are killing. Casual dining chains like Buffalo Wild Wings and Applebee’s source Wikimedia Commons Brands such as TGI Fridays, Ruby Tuesday, and Applebee’s have faced sales slumps and dozens of restaurant closures as casual-dining chains have struggled to attract customers and increase sales . In August, Applebee’s announced it would close up to 135 restaurants, in part because it focused too much on winning over millennials and forgot its “ Middle America roots .” “Millennial consumers are more attracted than ...

I’ve heard it said that grandparenting is the golden ticket — you get all the rewards without the responsibilities. As I watch my own parents and in-laws as grandparents, I’ve come to the conclusion that this saying is pretty accurate. For the most part, parents are the ones doing all the heavy lifting (i.e. disciplining, homework, diffusing tantrums, making them eat healthy on occasion …), whereas grandparents get to enjoy more of the fun stuff — the “highlight reel” type of moments (i.e. giving them special treats and taking them on exciting adventures). As a result, I’m pretty sure our parents were just as excited as my husband and I during our first pregnancy. As I prepared our baby girl’s nursery, our parents were excitedly discussing plans for creating their own little nooks for her. And as I gleefully added items to my baby registry, my mom was busy starting a children’s book collection and my mother-in-law was storing all the hand-me-downs from friends who had already joined ...

In our new series Pregnancy Diaries , we ask expecting women to jot down every pregnancy-related detail of their lives for a week. (Special thanks to New York mag and Refinery29 for the inspo.) Work-related conundrums, struggles with IVF, and a whole lot of nausea, ahead. For our eighth entry, we have a 33-year-old part-time publicist from Connecticut who’s 25 weeks along. She and her husband of almost eight years have a “spirited” two-and-a-half-year-old girl, and don’t know the sex of baby number two.  How long did it take you to conceive?  It took just a couple of months to conceive baby #2. My cycle has tended to fluctuate month-to-month since having my daughter, so it was a bit of a challenge to track accurately. We’ve been incredibly fortunate and have not experienced any fertility issues to-date. Any other details relevant to your pregnancy? Our daughter was born three weeks and one day early, and I gave birth less than three hours after my water broke. This is known as precipit...