Moen, the kitchen- and bathroom-fixture company in North Olmsted, sweats the details about faucets
Moen Co. Moen found people willing to let the company's researchers set up cameras in their showers and bathroom sinks, so they could be observed shaving, removing makeup and soaping up. When you're standing in the bathroom-fixtures aisle at your favorite big-box home- improvement store, what's going through your mind? You might remember the crappy sink faucet in your first apartment, or the brand your dad always bought or what the plumber recommended. "It's a little overwhelming to stand there in a sea of faucets," said Jack Suvak, senior director of Moen's market research and insights department. Suvak understands. His department tracks societal , behavioral and housing trends, as well as purchasing behavior. His team is deeply interested in what we want a kitchen faucet to do, and why sometimes we take a shower to wake up and other times to relax. That's why there are functioning showers in the basement of Moen's world headquarters in North O...